Nine questions, about ninety seconds.

You get a price range and a date at the end of it, before anyone talks to anyone. Nothing here commits you to anything, and you can send the brief or keep it.

question 01 of 09What are you making?

1An investor or fundraising deck 2A bid, tender or proposal document 3A sales or board presentation 4An interactive page people scroll through 5A short film or explainer 6Not sure yet. I have a problem rather than a format

question 02 of 09Who reads it, and where are they when they read it?

This one changes the build more than any other answer. A document read in a room can lean on you to carry it. A document read alone has to carry itself.

1In the room, with me presenting it 2On their own, on a screen, with nobody talking 3Both. I present it, then they forward it on

question 03 of 09What has to be true after they read it?

1They fund it 2They shortlist or award us 3They approve it or sign it off 4They understand something they currently do not 5They buy

in one line, what is the decision you need out of them

question 04 of 09What exists today?

Choose as many as apply. Nothing needs to be tidy: we work from raw material and that is normal.

1A deck I want rebuilt 2Documents, a data room, research 3Notes, a transcript, a recorded conversation 4Brand guidelines and fonts 5Almost nothing. It is in my head

question 05 of 09How long is it?

A rough number is fine. It moves the price inside the band rather than between bands.

question 06 of 09When does it need to be in front of them?

1Inside a week 2Two to three weeks 3Within the month 4No fixed date yet

question 07 of 09Is there a house style to hold to?

1Yes, strict brand guidelines 2Loose. A logo and some colours 3No. Design it 4It goes out under someone else’s brand

question 08 of 09What budget are you working to?

Answering this does not set the price: the price comes from the work. It tells us whether to show you the full build or the version that fits.

1Under HKD 25,000 2HKD 25,000 to 60,000 3HKD 60,000 to 120,000 4Over HKD 120,000 5I need a number before I can answer that

question 09 of 09Anything a form will not capture?

The awkward constraint, the person who has to be convinced, the thing that went wrong last time. Optional, and usually the most useful box here.

name

company

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the estimate

Your brief

indicative range · HKD

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format—

turnaround—

first draft—

show prices in

Nine questions, about ninety seconds.

Your brief

what is included

what we need from you

your answers