05the work
Every week we take a public pitch deck apart and rebuild three slides of it.
Published decks, named sources, our own rebuilds. Until there are client case studies here, this is the closest thing to watching us work before you hire us. It is also the more useful document: a case study tells you we did well, a teardown shows you how we decide.
teardown 01 · airbnb, 2008
The deck everyone copies, and the part they copy wrong
Five figures across two slides form one chain and it multiplies out. One footnote on it does not: the model runs on eighty dollars a night, and the small print underneath names seventy.
teardown 02 · ubercab, 2008
Twenty-five slides, no business model, no team slide, no ask
Everything the advice forbids, in the same year as Airbnb, and it raised. Which means the rules are not what did the work. Something else did.
How a teardown is built
- A deck the founders or a named publication put into public view
- Three things it does well, each with the evidence on the slide
- Three that would fail in front of a 2026 reader
- Three slides rebuilt, with a drawn reconstruction of the original beside each
- One transferable craft law, which goes into the notes
What we do not do
- We do not reproduce anyone’s slides, artwork or files
- Reconstructions are drawn by us, and labelled as reconstructions
- Quotations stay short and carry attribution
- Every figure is checked by hand against the source before it is published
If you own a deck here and want it treated differently, write to hello@enzwa.com and we will.
Your deck, taken as seriously as these.
Nine questions, about ninety seconds, and a price range at the end of it.