I · Is it informed?

Does the machine know who it's writing for?

Two minutes of you, once — then every draft starts closer to right.

Step 1 · the standing context

Who I am

the part it can never guess

Name

Role

Based in

Teamedit if this isn't you

What I focus onyour service lines — hover for what each means, or add your own

Day to daywhat you actually produce — most of us live in project delivery

Who I write for

Right now

Goes to the top of your guide

Step 2 · eight quick calls

Rapid-fire

click the one that sounds like you

Step 3 · five dials

Tone

where do you actually sit?

Step 4 · the hitlist

Banned words

all pre-checked — uncheck what you're fine with

Step 5 · the payoff

The rewrite

a real AI first draft. send it how you'd actually send it.

The AI first draft

What you sent — this goes in your guide

Check yourself against

Cut the greeting-filler ("I hope this email finds you well")

One ask, not three buried in a paragraph

Plain verbs — no "leverage," "navigate," "highlight"

No crutches — no not-X-but-Y, no triple-beats

The real reason for the bad news, stated once, no hedging

Build my guide

Out comes something

The artefact

An AI artefact is a structured digital product generated with AI: designed to be saved, reused, or shared. The guide you just built is one. In professional work, that means:

A reportThe findings. The brief. The one-pager that has to survive a forward.

An emailThe client note. The correction. The one that needs to sound like you.

A newsletterThe programme update, the monthly note: the same beat, every fortnight.

A deckThe credentials, the SteerCo pack, the workshop slides.

A calculatorThe pricing model, the business case, the scenario somebody can move themselves.

A dashboard pageAn HTML microsite, a welcome guide, a live dashboard — a link, not an attachment.

A toolSomething the client opens on their own, without us in the room.

A proposalThe pitch, the scope, the fee — the document that wins the work.

Should AI do this?

Is it informed?

Is it good?

Name on it?

How I write

paste this in front of anything you ask AI to make

What to do with it

Save this.

Paste it at the start of anything you ask AI to make — an email, a deck, a report. It's how the machine knows who's asking.

Refine it.

Your guide is a first draft of you. Your sent folder is the evidence.

The refine prompt

Here's my writing style guide, plus [5–10] emails I actually sent. Tighten the guide: keep what the emails confirm, cut what they contradict, and add any patterns I missed. Return the revised guide only.

Go further.

Collect 5–10 of your best-written emails, plus any docs you're proud of. If you can, add a 5-minute transcript of yourself talking naturally — feed both in. The spoken layer sharpens the written one.